Crawlability refers to how easily search engine bots can access and navigate your site. If bots encounter broken links, blocked pages, or complex code, your content might not be indexed.
Domain Authority is a metric (developed by Moz) that predicts how likely a website is to rank in search results.
It ranges from 1 to 100—the higher the score, the greater your potential to rank. While it’s not a Google metric, it’s useful for comparing your site’s strength against competitors.
These efforts together help search engines understand your pages, value your content, and recommend it to searchers.
Getting started with SEO doesn't require expensive tools or expert-level knowledge. It begins with understanding your audience, identifying what they’re searching for, and creating content that answers those questions in a clear, structured, and user-friendly way. By improving your site’s content, gaining links from other trusted sources, and making sure your site works smoothly from a technical standpoint, you’ll gradually build authority in your niche.
The beauty of SEO lies in its long-term impact. While it takes time and effort to see results, the traffic it generates is sustainable and doesn’t stop the moment you stop spending money—as it does with paid ads. Once a page ranks well, it can bring in a consistent stream of visitors for months or even years, with only periodic updates needed to maintain its performance.
In summary, SEO is one of the most effective digital strategies for growing your visibility online. It allows you to attract targeted traffic, build trust with your audience, and grow your brand—all without relying solely on paid advertising.
By learning the fundamentals and committing to ongoing improvements, even beginners can achieve meaningful results over time. Would you like a visual infographic or downloadable checklist of these terms?