Structured Data

When you search for something on Google and see results that include star ratings, recipe details, event times, or FAQs, you’re looking at the power of structured data in action.

pexels-goumbik-669615 - Copy

Structured

Structured data is a type of code you add to your website to help search engines better understand the content on your pages.

pexels-kindelmedia-7688336 - Copy

search

Think of it as giving search engines a clear explanation of what your content means—not just what it says.

pexels-marketingtuig-185576 - Copy

Google

For example, instead of Google simply seeing the word “Avengers,” structured data can clarify whether it’s referring to a movie, a comic book series, or a video game.

presence

This added layer of context can enhance your presence in search results. Google may choose to display your listing with special features like review stars, pricing information, cooking times, or question-and-answer sections—all of which are more visually appealing and informative for users.

SEO

While search engine optimization (SEO) is often focused on keywords, content, and backlinks, one of the most powerful yet underused tools in SEO is structured data, also known as schema markup.

Yandex

So, what is schema markup exactly? It’s a vocabulary of tags that you embed into your site’s HTML, following guidelines developed by the Schema.org project—a collaboration between major search engines like Google, Bing, Yahoo, and Yandex. The most popular and Google-recommended format for using this markup is called JSON-LD (JavaScript Object Notation for Linked Data), which is clean, simple to implement, and doesn’t interfere with the visible content on your pages.

snippets

These enhanced results are called rich snippets or rich results, and they can significantly improve how often people click on your site.

More about

Product

There are many types of schema you can use, depending on the content of your site. For example, an e-commerce site might use Product schema to display prices and availability. A blog might use Article schema or FAQ schema. A restaurant could benefit from Local Business and Event schema to display hours, locations, and upcoming specials or events. Each type of schema helps search engines present your content more accurately and more prominently in results.

structured data

Using structured data isn’t just about better-looking listings—it’s also about giving your content the best chance to be found, understood, and trusted by search engines. While it doesn’t directly influence rankings, it helps your pages stand out in the results, improves user experience, and often leads to higher click-through rates.

markup

To get the most out of schema markup, it’s important to use it correctly and ethically. You should only tag content that’s visible to users and that accurately reflects the page’s subject.

More about